What is SEO, and why is it important for businesses looking to improve their online presence?
SEO, or Search Engine Optimization, is the practice of optimizing a website to increase its visibility on search engines like Google. By improving various aspects of your site, such as content quality, keyword relevance, user experience, and backlinks, SEO helps your website rank higher in search engine results pages (SERPs). This is crucial for businesses because higher rankings typically lead to more organic traffic, which can convert into leads and sales. In today's digital age, SEO is essential for standing out among competitors and reaching a larger audience. Investing in effective SEO strategies can significantly boost a company's online visibility and long-term success in the digital marketplace.